Postmedia Partners With Freckle IoT On Beacon-Triggered Content

Freckle IoT, a technology company dedicated to mobile attribution for brands, and Postmedia, the largest publisher by circulation of English-language daily newspapers in Canada, announced a new initiative Wednesday that will bridge the gap between digital and physical experiences. The companies will work together to integrate the Freckle IoT Software Development Kit (SDK) into mobile apps from Postmedia’s publisher brands, which represent some of Canada’s most historic and best known media brands including The Vancouver Sun, Montreal Gazette, Ottawa Citizen and Calgary Herald.