ppi Media Optimizes German Daily's Ad Workflow

Posted Thursday, July 23, 2009 12:00 am

By: E&P Staff This month, ad workflow software from ppi Media GmbH will combine all areas of the ad department at Germany's Saarbr?cker Zeitung in a single workflow and automate all ad-management processes, from booking through reservation and production to pagination and verification. The manroland AG subsidiary also is responsible for implementing a standard interface to the newly installed SAP Media solution.

A ppi Media customer since 2001, the paper signed for ppi's ad solution last fall. Along with modules for edition planning and output management, ppi's AdPag, AdMan, AdCept and ProPag solutions now optimize the ad-management workflow. "The joint solution by ppi and SAP offers major savings potential and a transparent, flexible and, above all, secure workflow," the Saarbr?cker Zeitung CEO Meinhold said in a statement.

The newspaper anticipates cost savings through ad page production automation with ppi's AdPag pagination and ProPag page assembly. When the ppi/SAP installation goes live, all ads booked in SAP will be directly available for ad production in AdMan. An ad-production subsidiary of the SZ is integrated in the workflow via the AdMan's WebLink. Finished ads are preflighted and transferred to customers for approvals or correction with AdCept. Following ad production, ad pages and editorial part-pages are assembled to digital pages by ProPag.

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ppi Media Optimizes German Daily's Ad Workflow

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