Practice engaged journalism to better serve your community

Trust in local news has been on the decline. In a 2022 survey by Pew Research, 71% of adults said they had some or a lot of trust in the information they get from local news organizations. That was down from 82% in 2016.

One way to rebuild trust — and reach new audiences — is through engaged journalism. There are varying definitions of engagement across journalism, but the definition that most closely fits what this section is about comes from Lindsay Green-Barber of Impact Architects: “Engaged journalism is an inclusive practice that prioritizes the information needs and wants of the community members it serves, creates collaborative space for the audience in all aspects of the journalistic process, and is dedicated to building and preserving trusting relationships between journalists and the public.”

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