Prairie News Companion: Why The Tulsa Frontier Thinks It Can Succeed With a Hard Paywall and No Ads

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by: Joseph Lichterman | Nieman Lab

Not long after his family sold The Tulsa World to Warren Buffett’s BH Media Group in 2013, Robert E. Lorton III, the paper’s former publisher, began thinking about how he could get back into the news business.

The traditional newspaper model is broken, Lorton figured, and online advertising isn’t really a sustainable way to support a news organization. So he decided to start The Frontier, a for-profit online investigative news startup that will keep most of its reporting behind a hard paywall.

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