PressReader extends its partnership with Penske Media and adds legendary magazines Billboard, Hollywood Reporter and Deadline to its extensive catalog of premium content. Starting this month, the titles will be available to millions of readers around the world through PressReader’s vast B2B and B2C network.
The deal comes at an exciting time for the Canadian company. Earlier this year, PressReader entered into a licensing deal with The Atlantic, another highly respected and trusted name in publishing. Last year, Conde Nast and The Wall Street Journal also signed deals to distribute their titles on PressReader.
Penske Media started working with PressReader in 2017, and since then the publishing house has used PressReader to distribute Variety, WWD, Footwear News and Robb Report. In 2019, the partnership was expanded to add Rolling Stone to the list of titles.
This year’s renovated partnership will offer Penske additional opportunities to monetize their industry-leading content, acquire new subscribers and increase reach and readership.
About PressReader:
With over 7,500 titles from 158 countries, PressReader is the world’s leading and largest digital kiosk. PressReader’s competitive advantage lies in its extensive B2B network of partners across numerous verticals, including aviation, cruise and marine, hospitality, libraries, healthcare and more. Publishers working with PressReader can distribute their quality content in hard-to-reach places and align their brands with leading global businesses.
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