By: E&P Staff Presteligence, North Canton, Ohio, added two features to My News ... On the Go that help publishers deliver their e-editions.
Daily Delivery Notification lets a subscriber opt into receiving an e-mail reminder that the e-edition subscription is available. These customizable notifications are automatically remitted at the publisher's requested time and can contain a link to sign into the electronic edition. "Our research and experience indicates that information pushed to end-users results in a higher click-through rate," Presteligence President and CEO Bob Behringer said in a statement.
Redelivery Management allows publishers to easily provide log-in information to print subscribers who did not receive their printed newspaper. The user can access the selected single day's copy of their missed or undelivered subscription and can view it for the next 30 days. The feature minimizes consumables costs and time spent delivering the printed newspaper to a subscriber's house. Most subscribers agree to the e-edition suggestion as they are able to begin reading the paper as fast as they can log into the site. The customer service rep can tell or e-mail the subscriber the Web site and username/password.
Among papers using My News ... On the Go are the Erie (Pa.) Times-News; Burlington County (N.J.) Times; Bucks County (Pa.) Courier Times; Doylestown (Pa.) Intelligencer; The Daily Sentinel, Grand Junction, Colo.; The Repository, Canton, Ohio; and The Daily Reflector in Greenville, N.C.
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