By: E&P Staff To coincide with Super Bowl Sunday, The New York Times is publishing its new quarterly sports magazine, called "Play." The first issue, surprisingly, does not feature on its cover a football star but rather skiing bad boy Bode Miller.
The 126-page launch does feature several Super Bowl related articles, however, by Michael Lewis, Phil Simms, Jennifer Allen and a "Freakonomics" look at "How the Bookmakers Set the Spread." It also has columns on Bobby Knight and Bob Costas, among others.
In a column, Editor Mark Bryant says that the Sunday magazine "simultaneously celebrates, instructs and lifts the veil on how sports are played today. It's a magazine for seriously devout fans, and for men and women who love to play games as much as watch them. "
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