Print Advertising Slump Bites Digitally Oriented Advance Too

As Advance publications began dropping print frequency and betting its newspapers’ future on digital ad sales five years ago, part of the premise was that print advertising would only continue to decline — and by a lot, not a little.   Correct. But the industry’s particularly nasty level of print losses in the first half of 2015 have nipped financial results at Advance along with the rest. In his latest biannual letter to employees, Advance Local President Randy Siegel backed off his claim of six months ago that digital ad gains this year will surpass print losses.