Programmatic Ad Spend to Hit $147 Billion by 2021

Posted Monday, November 25, 2019 3:01 pm

Larissa Faw | MediaPost

Programmatic trading continues to grow--exceeding $100 billion for the first time in 2019 and rising to $127 billion in 2020 and $147 billion in 2021, according to a new forecast from Publicis Groupe media agency Zenith.

Programmatic spend is increasing as a proportion of digital media spending, while the year-on-year growth of programmatic spend is slowing down.

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Programmatic Ad Spend to Hit $147 Billion by 2021

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