Programmatic trading is on the ascendency with it set to reach the waypoint of 67% of the digital display market by 2019, according to research from Zenith.
Currently, around 59% of these ads are traded programmatically. Over the next two years, the value of these ads will increase at an average of 21% a year, from $57.5bn in 2017 to $84.9bn in 2019.
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