Publishers, Ad Tech Firms Scramble to Comply with GDPR


For publishers, complying with the impending General Data Protection Regulation and the eventual ePrivacy law continues to involve a series of trust falls — too many for publishers’ comfort.

On April 25 — a month before GDPR takes effect — the Interactive Advertising Bureau Europe and IAB Tech Lab officially released a framework for publishers to ask if it is OK for the publisher and their ad tech vendors to collect and use people’s data.

Read more


No comments on this item Please log in to comment by clicking here

Scroll the Latest Job Opportunities From The Media Job Board