Nine months since Facebook introduced live video, publisher adoption is climbing. But questions remain about how to get the most out of the feature — and how much to invest in a feature whose ability to monetize is still limited.
According to Socialbakers, 51 percent of the top publisher companies posted to Facebook Live in September, up from 10 percent in January. At the same time, use of Twitter’s live video service Periscope has declined, with just 10 percent of publishers using it in September, down from 14 percent in January.
Comments
No comments on this item Please log in to comment by clicking here