Publishers and Ad Tech Vendors Find Google’s New ‘Limited Ads’ Feature to be, Well, Limited

Posted Friday, October 2, 2020 1:00 pm

Lara O'Reilly | Digiday

Earlier this summer, Google began speaking to its publisher clients about a new feature called “Limited Ads” to give them the ability to serve simple ads via Ad Manager to users who didn’t give their consent to share their cookies or other identifiers.

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Publishers and Ad Tech Vendors Find Google’s New ‘Limited Ads’ Feature to be, Well, Limited

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