Publishers Are Already Feeling Pain From Apple’s Move Against Ad Tracking

Posted Monday, October 16, 2017 1:00 pm

Ross Benes | Digiday

Apple is cracking down on ad tracking through Safari, and the first publishers to feel the pain are those who rely heavily on programmatic advertising.

Programmatic publishers’ ad rates have taken a hit since Apple updated its Safari browser last month to prevent third parties from tracking users for more than 24 hours after a user visited a website.

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Publishers Are Already Feeling Pain From Apple’s Move Against Ad Tracking

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