Publishers Are Backing Scroll, a Subscription Service From the Former CEO of Chartbeat

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How much would you pay to read lots of stories, from lots of digital publishers, without having to look at many ads?

Tony Haile wants to find out.

Haile is the former CEO of Chartbeat, the real-time analytics software used by most of the digital publishing world. Now he’s at work on a new company: Scroll, a startup that wants to roll up a selection of stories from a wide variety of publishers and sell monthly subscriptions.

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