Surprise, publishers are finding a new source of referrals: Flipboard.
In the last six months, dozens of publishers have made their content available on Flipboard, an aggregator platform that launched in 2010. Time Inc. UK started putting all its brands on the platform in April. Now, the company said Flipboard is its fourth-biggest referrer behind Google, Facebook and Twitter, making up between 1 and 2 percent of total traffic across titles.
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