Publishers are Growing Audiences by Producing Less Content

Posted Monday, February 3, 2020 7:51 am

Lucinda Southern | Digiday

Increasingly, publishers are seeing that less is more when it comes to producing content.

Publishers including the Guardian, News UK’s The Times of London and Le Monde have trimmed the number of articles they publish, leading to a growth in audience traffic, higher dwell times and ultimately more subscribers.

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Publishers are Growing Audiences by Producing Less Content

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