Publishers are seeing increases in advertiser requests around climate and sustainability coverage

As publishers invest in more climate coverage this year, the question remains whether or not this content category is also drawing interest from advertisers.

For BBC, Bloomberg, Financial Times, Group Nine Media and The Economist, the answer is yes — with most saying advertisers are sending out more requests for publishers to pitch campaign or sponsorship opportunities around their solutions-based journalism, showing a growing interest this year in publishers’ coverage of climate and sustainability.

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