Publishers Arm for War with Ad Blockers

Posted Thursday, February 19, 2015 8:03 am

By: Ricardo Bilton | Digiday

Some publishers believe “education” is the way to combat the spread of ad blocking. Maybe, but others think it’s just a matter of fighting back with tech of their own.

ITV, the U.K.’s top broadcaster, for example, thwarts ad-blocking-software users by completely preventing them from watching its content. Those using ad blockers are politely, but firmly, turned away. The approach is best described as tough love.

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Publishers Arm for War with Ad Blockers

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