Publishers Beware: Ad Blocking Has Gone Mobile

Posted
by: Ricardo Bilton | Digiday

Publishers are already having a difficult time making money off mobile readers, but ad blocking could make it that much harder.

While ad blocking has long been a menace on desktop, it’s still largely a nonentity on mobile phones, thanks to a combination of offensive moves by Google and the difficulty of installing mobile ad blocking software. That’s quickly changing.

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