Publishers’ CCPA Compliance Varies With Ambiguous Definition of ‘Sale’

Posted Monday, February 3, 2020 9:11 am

Tim Peterson | Digiday

Publishers’ efforts to comply with the California Consumer Privacy Act have diverged as they parse one of its biggest ambiguities: whether selling targeted ads qualifies as selling California residents’ personal information. The conundrum has prompted some advertisers to redirect their dollars while waiting for the situation to clear.

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Publishers’ CCPA Compliance Varies With Ambiguous Definition of ‘Sale’

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