Publishers Complain GDPR Consent Signals Are Ignored By Ad Buyers

Posted Thursday, July 19, 2018 8:00 am

Jessica Davies | Digiday

Publishers are concerned that signals that inform ad buyers when users have given their consent to be served personalized ads are not being passed correctly across the digital ad supply chain. Several publishers have said they’ve lost ad revenue as a result.

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Publishers Complain GDPR Consent Signals Are Ignored By Ad Buyers

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