PUBLISHERS-EDGE OFFERS SPECIAL SECTIONS ONLINE

Posted Wednesday, May 16, 2001 12:00 am

By: Staff Reports Package Includes Sales Tips For Print, Web Ads

Publishers-Edge, a syndicate offering special sections, has added
an online component to provide newspapers with online-ready
special sections.

Based in Gaylord, Mich., Publishers-Edge offers 18 different
special sections for newspapers to use both in print and online.
The special sections are pre-designed and available on CD-ROM for
transfer to newspapers' Web sites.

The package also includes sales scripts for display and telephone
salespeople that cover both the print and online components.
Samples of the online version can be viewed at SpecialSectionsOnline.com.

Some online newspapers have found special sections to be popular
with advertisers who decide to pay for sponsorship of the whole
section.

Other providers of special sections online include CityXpress and
PowerAdz.

Related stories:
SPECIAL SECTIONS COMBINE CONTENT, DISPLAY ADS (05/04/01)
SPECIAL SECTIONS FUEL LEE'S ONLINE EFFORTS (01/30/01)

Copyright 2001, Editor & Publisher.

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PUBLISHERS-EDGE OFFERS SPECIAL SECTIONS ONLINE

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