Publishers' On-Again, Off-Again Relationship with Apps is Back on

There’s been a good case for most publishers to ignore apps. After all, people only use a few.

But there is evidence that publisher interest in apps is on the rebound. Quartz plans to release its first app later this year after four years of focusing on the Web. The Wall Street Journal launched two in the second half of 2015 and plans to launch three more this year. Young digital publishers, including BuzzFeed News, Bustle and Mic have also launched their own apps over the past year.

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