Publishers: Paywalls Vary But Get Results

By: Michael Depp | NetNewsCheck

There are numerous paywall models being tried out at newspapers today, but a panel of newspaper executives speaking at the NAA's mediaXchange conference say that most of them have been effective.

"Ultimately it boils down to the value proposition to the consumer, and that comes back to content," says Morris Publishing's Jeff Hartley, noting that for paywalls to be successful, papers must give subscribers something worth paying for.