Publishers Say a Google Search Change is Denting Their Coupon Revenues

Posted Thursday, October 31, 2019 11:00 am

Max Willens | Digiday

Coupons were once a potential bright spot for publishers looking for commerce revenue, quickly growing into a seven-figure source of revenue for some participants.

Today, just weeks after a tweak in Google’s search algorithm, the future of coupon revenue for news publishers looks cloudier.

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Publishers Say a Google Search Change is Denting Their Coupon Revenues

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