Publishers See Long-Term Potential, Short-Term Hurdles In Messaging Platforms

Posted Tuesday, March 21, 2017 10:45 am

Max Willens | Digiday

Publishers all seem to agree that messaging platforms are the future, but few are charging into it.

After an initial rush onto platforms like Facebook Messenger, WeChat and Line last year, many publishers have yet to expand the number of people or resources devoted to them.

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Publishers See Long-Term Potential, Short-Term Hurdles In Messaging Platforms

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