Publishers See Success with Podcasts Created to Deepen Coronavirus Crisis Coverage

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Publishers found audiences flocking to coverage of the pandemic in 2020 and are now leaning into that story’s next chapter as vaccines roll out, creating coronavirus-focused podcasts to capture and monetize new audiences and dive deeper into the growing audio space.

Industry predictions suggest there’s a lot of opportunity: eMarketer forecasts U.S. podcast ad spending will surpass $1 billion this year.

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