Publishers Stare Down an 'Oh Sh*t' Mobile Moment

Posted Tuesday, February 10, 2015 10:27 am

By: Michael Sebastian | Advertising Age

Ask forward-thinking publishers what they worry about most and you won't hear about declines in print.

What you'll hear about is the unfettered growth in mobile. Last year, mobile constituted 60% of time spent on digital, up from 53% in 2013, according to ComScore.

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Publishers Stare Down an 'Oh Sh*t' Mobile Moment

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