Publishers Struggle with January Sales Hangover

Posted Monday, January 12, 2015 9:56 am

By: Ricardo Bilton | Digiday

If December is the boozy night out for publishers’ sales teams, then January serves up the hangover.

The glut of brand dollars flowing to publishers in the fourth quarter slows significantly in the new year, leaving publishers desperate for ways to make up the difference.

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Publishers Struggle with January Sales Hangover

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