Publishers Tap Twitter for Snapchat Growth

For the handful of publishers that get top billing on Snapchat Discover, attracting new viewers has been pretty straightforward. Everyone else has had to work a bit harder.

Over the last few weeks a handful of publishers, including The Huffington Post, Mic and Distractify have experimented with replacing their Twitter and Facebook avatars with custom Snapchat QR codes. Web surfers can photograph the QR codes with their Snapchat apps, which signs them up as a follower of the publisher’s Snapchat Story.