Publishers Test the Waters with Meerkat

Posted
by: Ricardo Bilton | Digiday

South by Southwest darling Meerkat may turn out to be this year’s Highlight, but 2012’s cautionary tale isn’t preventing publishers from jumping on the bandwagon.

The BBC, for example, has already used the live-streaming app to broadcast its recent coverage in Ferguson, Missouri, following the shootings of two police officers earlier this month.

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