Publishers That Mastered Fleeting News Feed Video Views Try to Master Appointment Viewing

Posted Tuesday, April 3, 2018 9:58 am

Lucia Moses | Digiday

In the autumn of 2015, when CNN launched Great Big Story as its distributed media play, the Facebook news feed was where the action was. New-style video outfits like NowThis and BuzzFeed’s Tasty were racking up astounding video counts by catering to the feed.

Now, publishers have adjusted their strategies, with the goal less a fleeting impression in the feed but rather getting viewers to keep coming back.

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Publishers That Mastered Fleeting News Feed Video Views Try to Master Appointment Viewing

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