Publishers urge FTC to preserve flexibility in subscription pricing

The News/Media Alliance has urged the Federal Trade Commission to distinguish harmful pricing practices from publishers’ legitimate use of personalized offers. The association submitted comments on September 25 in response to the agency’s proposed enforcement policy on personalized pricing.

The alliance argues that flexible offers can benefit readers and support local journalism. It wants enforcement focused on deceptive or unfair practices that cause consumer harm while preserving responsible use of publishers’ direct customer relationships.

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