Publishers Warm to DoubleRecall’s Paywall Buster

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By: Jeff John Roberts | paidContent.org

It’s been a decade now that online publishers have wrestled with the same wretched dilemma: give content away for free and lose money or put up a paywall and lose audience. Now, finally, the logjam is beginning to break.

A series of subtle solutions are emerging such as metered paywalls that let publishers allow casual readers into their sites. But the cleverest idea yet may be from DoubleRecall, a startup whose ad tool is being embraced by major news brands.































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