Publishers Weigh the Downsides to Header Bidding

Posted Tuesday, November 17, 2015 10:09 am

Ricardo Bilton | Digiday

Header bidding, the industry obsession du juor, has quickly become an enticing gambit for publishers looking to squeeze more revenue out of their inventory. But that doesn’t mean they’re willing to look past the tech’s faults.

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Publishers Weigh the Downsides to Header Bidding

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