Publishers with AI licensing deals have seven times the clickthrough rate

Publishers with OpenAI licensing deals benefit from a ChatGPT clickthrough rate almost seven times higher than those without agreements, according to the latest State of the Bots report from Tollbit.

This suggests that AI gatekeepers’ discretionary deal-making, which currently largely locks out all but large, premium, English-language titles, will be a key determinant of success as AI adoption and diffusion continues to accelerate. We should be concerned.

In private conversations over recent weeks a number of publishers with agreements have described growth in referrals from ChatGPT.

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