Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

Posted Tuesday, October 6, 2015 8:23 am

Mike Shields | The Wall Street Journal

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.

Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as having the potential to make the Web more inviting for consumers.But the big catch for publishers is that native ads are not necessarily immune to ad-blocking software.

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Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

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