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New York--PubMatic, a media technology company that provides a holistic inventory, data and advertising revenue optimization platform for digital publishers, has named digital publishing veteran Kirk McDonald to the newly-created position of president. He has spent than two decades at premier media brands, such as Time Inc., CNET, Ziff Davis and Conde Nast.
Most recently serving as president of digital for Time Inc., McDonald was responsible for bringing together the company’s digital assets to deliver audience and brand solutions to clients. Before that, he held the position of chief advertising officer of the Fortune|Money Group, where he oversaw worldwide advertising sales and integrated marketing across the group’s print and digital properties. Prior to joining the Fortune|Money Group, McDonald served as the senior vice president of sales, marketing and client services for DRIVEpm and Atlas, key units of Microsoft’s advertising business.
McDonald joins PubMatic at an important time for the online advertising and publishing industries. With the expansion of the ecosystem where publishers need to manage real-time bids, audiences, and data, PubMatic has emerged as the go-to partner for monetization and control. The company has taken major strides to expand its services for premier publishers. This includes the expansion of its European offices, the acquisition of ReviNet and its premium publisher customers, and the release of data management and mobile products.
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