By: E&P Staff St. Louis-based Pulitzer Inc. reported Wednesday that its revenues increased 5.6% during its four-week August accounting period compared to the same period last year.
Pulitzer said advertising revenues in the month increased year-over-year by 4.6% at its St. Louis market newspapers, and 11.9% at its 12 Pulitzer Newspapers Inc. (PNI) markets.
On a same-paper comparable basis, excluding PNI acquisitions within the last year, retail advertising including preprints was up 3.9%. Comparable ROP increased 3.1%, Pulitzer said, principally on gains in specialty shops, grocery, home improvement and electronics.
Local territory gains, which has been a big focus of Pulitzer's St. Louis efforts, were up 11.2% in the market, the company said. Retail gains were partially offset by weakness in the department store, entertainment, and furniture categories, Pulitzer noted.
Comparable national advertising revenue including preprints decreased in the August period by 8.2% from last year's period. National preprint revenues increased 38.2% while national ROP revenue decreased 17%.
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