Pulse Competitor Taptu Sold to Mediafed for Mobile Ad Exposure

Posted
By: Robert Andrews | paidContent.org

Mobile content personalisation app Taptu is selling up to an RSS advertising service that wants to gain a mobile advertising channel.

Mediafed is acquiring the outfit for an undisclosed price to build what it says is a cross-platform service that monetises feeds from over 1,200 publishers.































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