Pulse Research and Metro Creative Graphics, Inc. today announced a new partnership that will offer a field-proven way to successfully close more sales presentations.
“Local businesses want to know the shopping opportunity for their business and then how to reach them to get a larger share. The Pulse-Metro partnership provides an effective 1-2 presentation. Here’s the opportunity, and here’s a spec ad idea to reach them,” says John Marling, president at Pulse Research.
That sentiment is echoed by Rob Zimmerman, president and CEO of Metro, as he points out: “Including a spec ad in follow-up to a Pulse presentation that shows the actual number of households planning to buy increases the close ratio dramatically.”
The results of this new partnership are already generating excitement in test markets: An ad rep recently shared that she is achieving up to “90% closing ratios” when using the Pulse-Metro combination.
Why is this approach so effective? The presentation from Pulse Research shows the value of the newspaper's audience specific to the prospect/customer. The spec ads from Metro show creative ways to immediately reach and connect with those very same buyers.
Pulse and Metro began integrating their sales and creative solutions at the behest of a few key clients in 2018. Based on direct feedback from sales reps in the field, the integration has progressed and users can now toggle back and forth between the two industry partners’ platforms with ease to quickly produce comprehensive, value-driven presentations for every customer call.
About Pulse Research: Pulse has been serving newspapers with research and innovative sales solutions for over 36 years. Pulse Sales Tools provides prospecting, call lists, appointment support and presentations, along with a great closing resource. Pulse training and certification gets new reps “ready to sell." The Pulse of America study is the largest annual newspaper audience shopping intention survey.
About Metro Creative Graphics, Inc.: Metro is the leading provider of advertising, creative and editorial resources designed to help media companies create, sell and profit with their print, web, social and mobile efforts. With an unparalleled dedication to providing the finest resources available for ready-to-use images, spec ads, ideas, stock-quality photos, logos/trademarks, auto manufacturer photos, marketing/sales materials, copyright-free editorial features, print and digital templated sections, and groundbreaking digital ad development tools — plus custom image, ad design and editorial services — Metro remains unmatched in serving the creative and sales needs of today’s media companies.
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