New York, NY – April 12, 2012 – Punch! Media, a leading-edge, interactive mobile technology content company, today announces the launch of Punch!, a unique game-like app for iPad that invites users to “play with pop culture.”
Punch! was built from the ground up specifically for iPad, combining the sharp design and editorial standards of top magazines with iPad's engaging Multi-Touch environment. Punch! fuses the experience of mobile games with real-time web offerings to present content in a way that can only exist on iPad.
“iPad has enabled us to do storytelling in an entirely new and immersive way,” said Punch! Media CEO David Bennahum. “Punch! merges the best of the old and new: the graphic design sensibility and editorial standards of print with the interactive features and style of mobile games.”
Punch! produces original content exclusively showcased in “The Culture Shelf,” a series of scrollable shelves presenting diverse cultural offerings – both high and low. Punch! feels like an interactive variety show, featuring a range of pop culture sketches and vignettes that combine animation, sound, web applications such as YouTube and Google Maps, and social sharing tools.
“Punch! Is really about incubating great ideas wherever they come from,” said Maer Roshan, Founding Editor of Punch Media!. “The app is designed to encourage a sense of discovery and I’m excited for iPad users to get their hands on it."
The Punch! App is available for free from the App Store at:
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