Putting Mobile Ad Blockers to the Test

To block ads or not to block ads on your mobile device? That’s the philosophical dilemma facing consumers since Apple added support for ad blockers to its iPhone operating system a couple of weeks ago.

To help answer the question, we decided to put multiple ad blockers to the test. Over the course of four days, we used several ad-blocking apps on our iPhones and measured how much the programs cut down on web page data sizes and improved loading times, and also how much they increased the smartphone’s battery life.