Business news organization Quartz announced today that it has dropped the paywall on QZ.com and will grant the lion’s share of its award-winning coverage of the global economy to readers for free. Repeated use of the site will require a free email registration. The dropping of the paywall is the result of Quartz’s growing international readership and its mission to best serve this audience by making its journalism accessible to everyone.
“Our mission to make business better is best achieved by providing our journalism free to everyone,” said Quartz co-founder and CEO Zach Seward. “Over the past decade, we’ve developed an amazing set of resources for the next generation of business leaders, and we’re excited to make it all free. This includes all of our articles, field guides, essentials and more.”
Quartz has grown significantly in the past year, launching and experimenting with new products like the Obsession podcast and vertical geographic memberships, such as Quartz Africa. Quartz’s membership program will continue with members enjoying exclusive access to Quartz’s premium emails, including The Forecast and Weekend Brief. The newly launched Quartz Africa membership will continue as well, with members receiving the weekly Africa Member Brief email.
“Our members have clearly expressed that their number one motivation for paying for a membership is that they love Quartz and want to support the truly global and thoughtful business journalism that we do. We will continue to provide unique experiences and in-depth stories in our emails for our members,” Seward added.
As part of today’s announcement, Quartz also launched the Guide to Making Business Better, where purpose-driven professionals can find insights, guidance and predictions on the hardest challenges facing mission-driven businesses, from defining transformative goals to building a truly inclusive workplace to becoming more flexible and resilient. The guide draws on Quartz’s 10 years of journalism and its newsroom's obsessions with fixing capitalism, the purpose of companies, the climate economy, and the future of work.
“The guide is for anyone who wants to improve their corner of the business world,” said Quartz editor-in-chief Katherine Bell. “You’ll find our most powerful reporting on the global problems businesses need to help solve, as well as the companies, people and industries making progress on them. We’re also collecting ideas, experiments and solutions you can put to work in your own organization, whether you’re a team leader or the CEO, and all of it is completely free.”
About Quartz:
Quartz is a digitally native news organization with a mission to make business better. Our 50 journalists around the world specialize in analysis of the global economy for an audience of purpose-driven professionals. We help our readers discover new industries, new markets and new ways of doing business that are more sustainable, innovative and inclusive. Quartz is the top business publication for global executives ages 25-45, and we have been a pioneer in premium, mobile-first, native advertising experiences since our founding in 2012.
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