Rather Than Viral Hits, Insider Has Shifted its Video Strategy to Focus on Shows

Posted Friday, July 19, 2019 10:00 am

Max Willens | Digiday

In 2017, Business Insider’s top executives used their pitch at the NewFronts to talk about its short-form video know-how, which could create lines around the block for everything from rainbow bagels to oversized blocks of gooey cheese. The message: BI could use its gigantic distribution and social video content chops to do the same for businesses of all sizes.

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Rather Than Viral Hits, Insider Has Shifted its Video Strategy to Focus on Shows

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