Reaching the Other 97%: Growing Reader Revenue Beyond Content

Posted Tuesday, April 9, 2019 11:45 am

Shelley Seale | INMA

Having converted most news brand fans and heavy users, publishers often face a challenge: How do you grow reader revenue even further? One way is to sell more products to the existing customer base. Another way is to take paid offerings to the mainstream market and start charging light and medium users of your outlets...

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Reaching the Other 97%: Growing Reader Revenue Beyond Content

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