Read It Later’s App Goes Free and Gets a New Name, Pocket

Read It Later is making its app completely free — no more $2.99 Pro version — and renaming it Pocket to express “how simple it is to take any content users discover with them, no matter where they go.”

“Read It Later was profitable from the first day it launched its original, paid iPhone app,” Read It Later founder Nate Weiner told paidContent. Before today’s change to free, it’s been the number-one paid news app on Android and Kindle Fire. “However, just because our company made money, it doesn’t mean we were making it in a way that fit our business best.”