Reader Revenue Strategy: Schibsted Shifts Focus to 'Stickiness'

Posted Thursday, March 1, 2018 1:30 pm

Cecilia Campbell | WAN-IFRA

Said Jacobsen, "We’ve worked hard at the offence and are good at driving sales. Now it’s time to build our defence – shifting focus to UX, product stickiness, engagement and lifetime value.”

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Reader Revenue Strategy: Schibsted Shifts Focus to 'Stickiness'

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