Readers May Trust News Stories More When They Don’t Know Their Source

Posted Wednesday, July 18, 2018 12:30 pm

Taylor Blatchford | Poynter

Readers’ trust in news stories depends more on the source’s alignment with their political preferences than the actual content of the story, according to a new report from the Knight Foundation and Gallup.

Source attribution can reduce readers’ trust by reminding them of their personal preferences and biases, the study suggests.

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Readers May Trust News Stories More When They Don’t Know Their Source

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